Post by adito on Apr 30, 2024 7:16:20 GMT
Like every year, the period before Christmas is when people are most willing to buy . Even if 2020 is particularly unusual due to the effects of the Coronavirus, which is having heavy consequences on the economy, the trend of the Black Friday that has just passed shows that consumers have not lost the habit of making purchases in this last part of the year. At this moment, companies therefore cannot miss the opportunity to promote their products, using all the tools at their disposal: one of them being the SMS . In fact, not everyone knows that SMS Marketing is particularly effective in notoriously profitable periods like this, thanks to its very high opening rate , as well as its compatibility with all mobile devices , from the oldest to the latest generation ones.
But how should we organize ourselves in a period like this Germany WhatsApp Number List and what levers could we push to ensure that people choose to purchase from our company? Plan ahead The first rule for any marketing action is planning . In the meantime, establish how many times you intend to send a purchase invitation message to your contacts and on which days. For example, you could choose to make a first shipment today, a second one a week before Christmas and a third two days before, in case yours is a physical store and therefore there is no problem with shipping times. If, however, you manage an e-commerce and you also have to take delivery times into consideration, then you should encourage people to make their purchases immediately and set an expiry date for Christmas orders, so that buyers can make sure they have the gift under the tree. In short, don't improvise but remember to set each SMS in time .
An example of a first SMS could be this “It's time to think about gifts for Christmas! On *Shop Name* you can find the best home gadgets at a special price. Find out more here: LINK to ecommerce" . For a last minute communication, dedicated to last minute shoppers, a typical message could be this: “Haven't you purchased gifts for the little ones yet? On *Store Name* you will still find many toys to choose from. We'll be waiting for you in via NB: remember to personalize the sender of the message, so that the recipient immediately understands who is contacting them. On SMS Messages you can do this through Settings > Sender Management > Add New Alias . Purchasing guide Choosing the most suitable gifts for a person is not always easy; even less so at Christmas, when you have to think about multiple gifts at the same time. Why not then propose a purchasing guide that helps your customer find the gift best suited to their needs? You could create a specific landing page , in which you provide some ideas based on the reference category, age, or whether it is a man or a woman.
But how should we organize ourselves in a period like this Germany WhatsApp Number List and what levers could we push to ensure that people choose to purchase from our company? Plan ahead The first rule for any marketing action is planning . In the meantime, establish how many times you intend to send a purchase invitation message to your contacts and on which days. For example, you could choose to make a first shipment today, a second one a week before Christmas and a third two days before, in case yours is a physical store and therefore there is no problem with shipping times. If, however, you manage an e-commerce and you also have to take delivery times into consideration, then you should encourage people to make their purchases immediately and set an expiry date for Christmas orders, so that buyers can make sure they have the gift under the tree. In short, don't improvise but remember to set each SMS in time .
An example of a first SMS could be this “It's time to think about gifts for Christmas! On *Shop Name* you can find the best home gadgets at a special price. Find out more here: LINK to ecommerce" . For a last minute communication, dedicated to last minute shoppers, a typical message could be this: “Haven't you purchased gifts for the little ones yet? On *Store Name* you will still find many toys to choose from. We'll be waiting for you in via NB: remember to personalize the sender of the message, so that the recipient immediately understands who is contacting them. On SMS Messages you can do this through Settings > Sender Management > Add New Alias . Purchasing guide Choosing the most suitable gifts for a person is not always easy; even less so at Christmas, when you have to think about multiple gifts at the same time. Why not then propose a purchasing guide that helps your customer find the gift best suited to their needs? You could create a specific landing page , in which you provide some ideas based on the reference category, age, or whether it is a man or a woman.