Post by account_disabled on Dec 4, 2023 9:21:27 GMT
By now everyone must have started to see it. that many businesses affected by COVID-19 are beginning to adapt to using online sales channels as a solution to generate income during emergencies. Many people may view adapting to online sales channels as just a short-term solution. that is only used to replace offline channels, there is no need to invest or give too much importance Which is not a wrong idea. But in this article, I would like to present additional information so that everyone can see the importance of online channels more than ever before. So that you can decide on a faster way to survive in the online world. The main point that I would like to present is that we will find that this epidemic has become a catalyst. That makes online sales channels disrupt offline sales more quickly.
It will occur from 3 factors, which consists of what and what should we do? Let's go see. Factor 1: User behavior Phone Number List To be more open-minded and familiar with online channels The outbreak of Covid 19 has caused consumer behavior to change from before. In foreign countries, consumer behavior responses to this epidemic have been observed. that has changed Both what you buy, when you buy it, and how you buy it. Which has been defined with a short sentence: “From Bulk-buying to Online Shopping” or behavior from hoarding to buying products online. Source: Wesley Tingey on Unsplash This “From Bulk-buying to Online Shopping” behavior begins with bulk-buying or starting to stockpile products in large quantities. In our country, this is clearly seen with certain products related to hygiene, such as face masks.
Alcohol or products such as canned food and dry food. This behavior is the result of a phenomenon called "Panic Buying" or the phenomenon of buying products in panic from stressful conditions. A consumer psychology expert from The University of Art London said that this phenomenon is related to three basic human psychological needs, which are: Autonomy : The need for freedom to make decisions on your own. or can control their own actions Relatedness : The need for good relationships with others. Or here it is the feeling that you are doing something beneficial to your family and close people. Competence: The need to be a person with skills and abilities, which in this case is the need to be a smart consumer. Make correct and timely purchasing decisions. After Bulk-buying, consumer behavior will begin to enter the second phase or the "To Online Shopping" period, which is the behavior of consumers will begin to turn towards online purchasing channels, which is a result of 2 factors.
It will occur from 3 factors, which consists of what and what should we do? Let's go see. Factor 1: User behavior Phone Number List To be more open-minded and familiar with online channels The outbreak of Covid 19 has caused consumer behavior to change from before. In foreign countries, consumer behavior responses to this epidemic have been observed. that has changed Both what you buy, when you buy it, and how you buy it. Which has been defined with a short sentence: “From Bulk-buying to Online Shopping” or behavior from hoarding to buying products online. Source: Wesley Tingey on Unsplash This “From Bulk-buying to Online Shopping” behavior begins with bulk-buying or starting to stockpile products in large quantities. In our country, this is clearly seen with certain products related to hygiene, such as face masks.
Alcohol or products such as canned food and dry food. This behavior is the result of a phenomenon called "Panic Buying" or the phenomenon of buying products in panic from stressful conditions. A consumer psychology expert from The University of Art London said that this phenomenon is related to three basic human psychological needs, which are: Autonomy : The need for freedom to make decisions on your own. or can control their own actions Relatedness : The need for good relationships with others. Or here it is the feeling that you are doing something beneficial to your family and close people. Competence: The need to be a person with skills and abilities, which in this case is the need to be a smart consumer. Make correct and timely purchasing decisions. After Bulk-buying, consumer behavior will begin to enter the second phase or the "To Online Shopping" period, which is the behavior of consumers will begin to turn towards online purchasing channels, which is a result of 2 factors.