|
Post by account_disabled on Dec 30, 2023 9:44:16 GMT
Heinz boasts of being a leader in the ketchup market , so much so that the famous American brand almost instantly emerges in the consumer's mind when thinking about tomato sauce. Heinz's undisputed leadership in the ketchup brand segment is precisely the protagonist of a fun campaign recently launched by the brand in Canada. To carry out the campaign, Heinz asked people from all corners of the planet to draw ketchup and most of the participants in such a unique experiment captured the brand's iconic bottle on paper. The experiment was carried out on five continents and none of the participants were informed that Heinz was behind such a mysterious test. According to Heinz, the majority of those who took part in the Phone Number List experiment drew ketchup bottles clearly inspired by their own , reproducing its mythical label, the tomato sprouting a branch and the number 57 that appears at the top of the container. . As part of the campaign, signed by the Rethink agency , Heinz has also invited Canadians to upload their own drawings of its ketchup bottle. And the authors of the 250 best illustrations will be honored with a personalized box and a bottle of Heinz ketchup with their own drawing on the label. Heinz Draw Ketchup “We wanted to uncover the instinctive and intuitive association that many consumers make between ketchup and the Heinz brand ,” explains Daniel Gotlib, associate director of brand building and innovation at Kraft Heinz Canada. “We found that when people think of ketchup, they actually think and visualize the Heinz brand,” he emphasizes. Heinz and Rethink have launched multiple eye-catching campaigns in recent times.
|
|