Post by account_disabled on Mar 12, 2024 5:27:18 GMT
Semiology is the science that deals with signs and, among other things, studies the reference they have to the meaning that men attribute to these figures of communication. We all attribute a meaning to signs that goes beyond the brand or product name and takes root in the minds of potential customers as a suggestion of values, qualities and general impressions. The construction of this suggestion occurs in the judgment that everyone retains in their memory through experiences, memories and information received over time.
We can define these signs as "semiotic devices" , which the philosopher India Mobile Number Data Giorgio Agamben describes thus: «I will call a semiotic device literally anything that has in some way the ability to capture, orient, determine, intercept, model, control and ensure the gestures, conduct, opinions and speeches of living beings» I believe it is the most correct definition of Brand Positioning , the one that resides in the perceptions of those who observe the sign, name or face of someone with whom they are perceptively familiar. “A brand in business is not – contrary to what many believe – just a sign or a word. The sign and the word are just a shortcut for a promise that the product-brand makes to the potential customer”, says Marco De Veglia , an Italian positioning expert, in the book Zero Competitors .
You do brand positioning in a small, obscure place, where you can never really go. A place that monitors everything your customer does and decides whether your business will succeed or fail. You do it in your mind. In the mind of your potential customer.” Through communication and the choices you make, the behaviors you have in public, a perception of you is determined that settles in the mind of those who observe you. This perception could subsequently generate the behavior that these people will have towards you. The Nobel Prize winner for Economics Daniel Kahneman demonstrated that there is a lazy brain, which loves patterns and which classifies everything in order to recall these impressions in times of need.
We can define these signs as "semiotic devices" , which the philosopher India Mobile Number Data Giorgio Agamben describes thus: «I will call a semiotic device literally anything that has in some way the ability to capture, orient, determine, intercept, model, control and ensure the gestures, conduct, opinions and speeches of living beings» I believe it is the most correct definition of Brand Positioning , the one that resides in the perceptions of those who observe the sign, name or face of someone with whom they are perceptively familiar. “A brand in business is not – contrary to what many believe – just a sign or a word. The sign and the word are just a shortcut for a promise that the product-brand makes to the potential customer”, says Marco De Veglia , an Italian positioning expert, in the book Zero Competitors .
You do brand positioning in a small, obscure place, where you can never really go. A place that monitors everything your customer does and decides whether your business will succeed or fail. You do it in your mind. In the mind of your potential customer.” Through communication and the choices you make, the behaviors you have in public, a perception of you is determined that settles in the mind of those who observe you. This perception could subsequently generate the behavior that these people will have towards you. The Nobel Prize winner for Economics Daniel Kahneman demonstrated that there is a lazy brain, which loves patterns and which classifies everything in order to recall these impressions in times of need.