Post by amirmukaddas on Mar 12, 2024 5:39:50 GMT
Here you can start from any software that expands the query classes by interfacing with the Google suggest API. I really like Semrush , because it introduces stopwords – when, how, what, for, without etc. – which as particles have the function of expanding queries to subclasses , often providing surprising and extremely useful interpretations to develop in order to make a difference on an editorial level. A very important thing is to identify for each article a keystone to be developed with greater care than the rest. That's what I call topic N. There is no software that can really make a difference in this sense, but I have often found the term + context analysis tool on SEO hero useful . This tool takes monograms and places other terms alongside them starting from the frequency criterion in the first 100 organic results of Google. Everything else is research, sometimes internal. Editorial plan for company websites When your website has a double content tree , you must be careful not to create articles or archives that overlap with the business pages. For example, if you manage the site of a web agency which as such offers website development services , SEO , social media management and sponsored campaigns , you will have to be careful not to create cannibalization between the service pages and the articles (or categories of articles ) optimized for exactly the same keywords.
In short, avoid keeping the " Social media marketing " service page and the " Social media marketing " article category on the site ; rather, if you have already committed this negligence, you can unify them by moving the business page as the introductory text of the corresponding article archive, according to the archive strategy . If you then realize that you have a single article which, thanks to a very similar Denmark Telegram Number Data optimization, is positioned better than the corresponding service page, you can redirect the article to that page, but before doing so think about why Google preferred the article to the page: it could depend on the distribution of internal links or perhaps (and it happens) on the topics covered in the article, which better respond to the most widespread search intentions at that moment on that topic. Before deleting an article and redirecting, think about it. Editorial plan for e-commerce E-commerce sites are forced to be "perfect" from a structural perspective, especially if they publish tens of thousands of references and require tons of scanning resources.
A poorly managed editorial plan or one that creates overlaps between the blog and product categories can lead to a worsening of the organic positioning of the products over time. The sad thing here is seeing traffic decrease as new editorial content is inserted, in short, you get the opposite effect of what you would like. By appropriately diversifying the optimization of the internal blog categories compared to that of the product archives, the potential of the double tree will be fully exploited and a real benefit in SEO terms will be produced for the entire project. Sometimes I see historic websites maintain a good positioning for many keys " despite " the terrible work on the internal blog. When the overlaps are irrecoverable, I suggest starting from scratch with the editorial plan or alternatively moving the blog to a subdomain , making it effectively independent.
In short, avoid keeping the " Social media marketing " service page and the " Social media marketing " article category on the site ; rather, if you have already committed this negligence, you can unify them by moving the business page as the introductory text of the corresponding article archive, according to the archive strategy . If you then realize that you have a single article which, thanks to a very similar Denmark Telegram Number Data optimization, is positioned better than the corresponding service page, you can redirect the article to that page, but before doing so think about why Google preferred the article to the page: it could depend on the distribution of internal links or perhaps (and it happens) on the topics covered in the article, which better respond to the most widespread search intentions at that moment on that topic. Before deleting an article and redirecting, think about it. Editorial plan for e-commerce E-commerce sites are forced to be "perfect" from a structural perspective, especially if they publish tens of thousands of references and require tons of scanning resources.
A poorly managed editorial plan or one that creates overlaps between the blog and product categories can lead to a worsening of the organic positioning of the products over time. The sad thing here is seeing traffic decrease as new editorial content is inserted, in short, you get the opposite effect of what you would like. By appropriately diversifying the optimization of the internal blog categories compared to that of the product archives, the potential of the double tree will be fully exploited and a real benefit in SEO terms will be produced for the entire project. Sometimes I see historic websites maintain a good positioning for many keys " despite " the terrible work on the internal blog. When the overlaps are irrecoverable, I suggest starting from scratch with the editorial plan or alternatively moving the blog to a subdomain , making it effectively independent.