Post by account_disabled on Mar 16, 2024 5:32:40 GMT
On April 27, a message unexpectedly appeared in the Help Center for companies on Facebook , which will certainly upset entrepreneurs who based their sales in social media on the store created on Facebook and Instagram. Meta plans to retire this feature and focus on developing advertising services that are expected to have a greater impact on campaign results. What does this mean for the e-commerce industry? Table of Contents Hide 1. What are Facebook and Instagram Shops? 2. Meta informs about the withdrawal of the store function on Facebook and Instagram 3. Alternatives to the Facebook and Instagram store 4. How to quickly set up an online store and start selling? What are Facebook and Instagram Shops? First, let's systematize a few issues.
The owner of Facebook and Instagram is Meta, which for several years has Find Your Phone Number been seriously thinking about intensively entering the e-commerce market by creating special solutions for companies to conduct e-commerce in the application. Features of the store on FB and IG What were the characteristics of stores on Facebook and Instagram? The meta showed 3 main advantages. Thanks to this, options such as: Facebook Shops (Facebook shops) – a separate, free function where page administrators could enter their products Instagram Shopping – as above, this is a function that adds a tab with products to your Instagram profile Product tagging – thanks to this, when adding any post on Facebook or Instagram, the administrator could add a tag with a link to his product (which was displayed in the photo or under the post content) Internal payments - thanks to them, users could pay for products without leaving the application, however, it was introduced on the American market and as a test in several other countries The first two were to replace traditional online stores (based on websites and SaaS solutions).
The product marking option ensured better visibility of your offer in posts, and the last function was intended to increase user comfort (quick and easy purchases) and increase Meta's revenues - in addition to the price, there was also a sales commission, which the seller paid automatically after the transaction. Instagram Shopping An example of how a store works on Instagram. It seemed a matter of time until Meta developed this area and expanded all sales functions to the entire world. However, something else happened and the company announced….
The owner of Facebook and Instagram is Meta, which for several years has Find Your Phone Number been seriously thinking about intensively entering the e-commerce market by creating special solutions for companies to conduct e-commerce in the application. Features of the store on FB and IG What were the characteristics of stores on Facebook and Instagram? The meta showed 3 main advantages. Thanks to this, options such as: Facebook Shops (Facebook shops) – a separate, free function where page administrators could enter their products Instagram Shopping – as above, this is a function that adds a tab with products to your Instagram profile Product tagging – thanks to this, when adding any post on Facebook or Instagram, the administrator could add a tag with a link to his product (which was displayed in the photo or under the post content) Internal payments - thanks to them, users could pay for products without leaving the application, however, it was introduced on the American market and as a test in several other countries The first two were to replace traditional online stores (based on websites and SaaS solutions).
The product marking option ensured better visibility of your offer in posts, and the last function was intended to increase user comfort (quick and easy purchases) and increase Meta's revenues - in addition to the price, there was also a sales commission, which the seller paid automatically after the transaction. Instagram Shopping An example of how a store works on Instagram. It seemed a matter of time until Meta developed this area and expanded all sales functions to the entire world. However, something else happened and the company announced….